Chatman Design
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- Designing for print and designing for web really aren't as different as they seem. They share the fundamentals of design, just different medium. Having developed their product catalog for several years, we were intimately familiar with the Beacon aesthetic. That made the transition to the web a natural evolution. The entire image library was already in house, and we had restructured their product code system from the ground up in anticipation of bringing their products to the web. So with resources in hand, we built a website that was rich in useful content while keeping the 600+ product web store only a click away.
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