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ROTH CHEESE — With origins in Switzerland in the 1860s and a corporate merger in 2010, Roth Cheese has a rich and varied history. An important part of that story centers on their current rural location, the site of the Roth Cheesery in Monroe, Wisconsin. Intent on rebranding for retail, Roth Cheese asked us to develop a versatile logo that invoked their Swiss roots and connected with southern Wisconsin sensibilities.

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ROTH CHEESE — Simplicity brings versatility for complete brand promotion. The logo thrives on a variety of labels — retail and bulk — as well promotional items and environmental graphics.

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ROTH CHEESE — Versatility is on display with the Roth Grand Cru Reserve labels where the logo is stamped on a cheese wheel label in a style befitting the copper vats where Grand Cru is crafted.

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ROTH CHEESE — Brand strength and continuity is on full display throughout their promotional campaigns. Here it is shown on the side of their cheese truck along with a smaller promotional banner during a stop at a Madison area event.

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ROTH CHEESE

Go ID logo next »

SYNERGY PRODUCTS — This innovative product gives first responders essential personal information even when you aren’t able to. The logo needed to convey an active lifestyle in a simple way that would reduce to very small sizes and remain easily recognizable.

King Cole logo next »

KING COLE BAIT COMPANY — This start-up independent fishing lure company needed a logo that would immediately give them credibility in the highly competitive recreational and tournament fishing space. Logo uses included packaging, product literature, and promotional items.

Zoo Befriend-An-Animal Identity next »

HENRY VILAS ZOO — As Dane County’s free zoo, the fund raising efforts of the non-profit Zoological Society is vital to the Henry Vilas Zoo maintaining its status as a great asset to the Madison area. Their “Befriend-An-Animal” program is a fun way to solicit donations. Clean & classy was the goal… as well as fun. Look closely and there’s more than meets the “eye”.

Zoo Befriend-An-Animal Identity next »

HENRY VILAS ZOO — The identity package for the Befriend-An-Animal program included a certificate, a certificate holder, envelopes, a gift card, t-shirts and a series of trading cards that are used to both promote the Zoo and the animals in the program.

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HENRY VILAS ZOO — If you befriend an animal, you’ll you’ll feel good about supporting a great cause. Just be prepared for people staring at your t-shirt for long periods of time.

Diamond DaVincis Podcast Logo next »

BEACON ATHLETICS — As their promo states, “this podcast is dedicated to the artistry and science of sports field management.” We incorporated the shapes of the ballfield with a touch of classic artistry that inspired the name of the podcast.