BEACON ATHLETICS — As Beacon began offering more and more great information about their products and how they’re used, their web needs grew with it. We reimagined their web presence into a complete multi-site environment utilizing a single core database for the ultimate in asset sharing and web management. Thus, the Beacon “Universe” was born…

BEACON ATHLETICS — Beacon offers a great number of products with a lot of variety in how they are offered, how they ship, etc. Their home page promotes products as well as their informational blog and their online training subscription-base program, Groundskeeper U. Content stays fresh, appealing, and relevant.

BEACON ATHLETICS — With such variety in product offerings, the navigation begs for simplicity from all that complexity. Staying true to their four main categories of product, we expand each basic category to a mega-menu of it’s own with headers and lists of options below. Intuitive and clear navigation is the result.

BEACON ATHLETICS — One of the cooler parts of the Beacon buying experience is the mini-cart that confirms you have added an item to your cart. The mini-cart drops down to reveal a fully functional cart and then retracts after a couple seconds. Just click the blue cart icon to view the cart, regardless of where you are in the Beacon Universe.

BEACON ATHLETICS — We engineered a major boost in search results for Beacon. A key component to that surge has been useful and helpful category pages. Visitors are given general information about the top of the category page, then product thumbnails accompany introductory text, pricing, and an add-to-cart button for easy browsing and buying.