ROTH CHEESE — With origins in Switzerland in the 1860s and a corporate merger in 2010, Roth Cheese has a rich and varied history. An important part of that story centers on their current rural location, the site of the Roth Cheesery in Monroe, Wisconsin. Intent on rebranding for retail, Roth Cheese asked us to develop a versatile logo that invoked their Swiss roots and connected with southern Wisconsin sensibilities.

ROTH CHEESE — Simplicity brings versatility for complete brand promotion. The logo thrives on a variety of labels — retail and bulk — as well promotional items and environmental graphics.

ROTH CHEESE — Versatility is on display with the Roth Grand Cru Reserve labels where the logo is stamped on a cheese wheel label in a style befitting the copper vats where Grand Cru is crafted.

ROTH CHEESE — Brand strength and continuity is on full display throughout their promotional campaigns. Here it is shown on the side of their cheese truck along with a smaller promotional banner during a stop at a Madison area event.

ROTH CHEESE